Nice picture, huh? Nothing ominous…I’d like to start thinking more about the Google question. I know, obviously, that I’m not the first to think about this. How can you not consider it? But anyway, what is the Google question? It goes directly to the motto “Don’t Be Evil”. Is Google evil? However, evil is kind of a stupid word to throw around, because I could care less about the hearts and souls of Levchin and Page. What I care about is, is Google herding us toward evil, whether or not it be intentional? Microsoft is a slightly different story, I think. But only to some extent.
The motto has been an excellent marketing device. Google’s branding has been exquisitely done. And, being a consumer/citizen, I have had my own always transforming brand loyalty or disloyalty to Google. I’ve used Gmail for a long time, used many other apps, and, oh yeah, I search the web. I have been a part of the most commonly used new word of our post-(public)-www vocabulary (not including the new contestants, ‘omg’ and ‘lol’).
But recently, and not for (explicit) moral reasons, I have been transitioning away from google. Basically, I have been going through a steadily accelerating process of clearing my computer of clutter, bloat, externally branded imagery, unfree software, presently undesirable metaphors (mouse,desktop,icon,gui interfaces). Gmail is just one more pile of pork in the barrels I’m throwing over my computer/brain speed cruiser. I’m tired of a lot of javascript and ajax just to see my mail. I’ll probably end up using Mutt, which I am intimidated by. Plus, then I have to trust my own backup powers instead of the (Google) cloud’s backup powers.
I am trying to shed scaffolding and transform my image of myself as computer user, becomig a scripter, a programmer (barely, although Tigerstorm! was probably the best ever Java101 midterm exam, miles better than ET for the 2600), etc.
And I have no cell phone (but that is perhaps the stranger part of my tale).
So there are links between google,brand,computer metaphors, scaffolding, trust, cloud backups. In one of my classes (4078-History of Education and Technology, with R. McClintock), we are using google Wave for discussion/posting (in fact anyone interested is invited join the wave “Discussion of Education as an Academic Study” .)
In our previous class, and in my current 4010, students have blogs for the class, and most use, and have been directed towards, googleBlogspot for this purpose.
There are super obvious reasons for doing this. IT’S EASY. They are cross-platform, they pretty much JUST WORK, and they seem stable. At the same time, I have a lot of trouble seeing how google wave is much different, in features, not ease of use, from an IRC flow (this is one reason why I am GLAD that we are using Wave. I definitely want to understand its positives before I flay it). And I also wonder about the tradeoffs involved in the choice between something like blogspot, and something like installing wordpress and running your own blog (or even just going to wordpress.com, which is soooo easy.). Are we using these apps consciously enough?
In 4010, we are studying, among other things, confluences of technology, means of production, and public narratives. Should we be critiquing our tools more? I certainly tend to because of my own interests, but just in terms of the class aims as well, don’t the tools deserve more criticism?
Certainly, reading Jaron Lanier is a good way to start that train, but could this critique be made more explicit, perhaps?
The following quotes are from thinkmoult.com, which I surfed upon while trying to figure out how to do certain things (like Cut and Paste!) with my elinks text browser. How I got there, I no longer remember. It’s lost in the waves*.”
“Once Google has a place in the browser market, they have every right to start sticking in their own ideas into the new HTML 5 standards. Now Google has their arsenal to define exactly what the browser is capable of.”
“…what we now have is in effect “an operating system right in your browser“, or as one person in IRC put it, another layer to depreciate the coding layers below it…there are also technical implications about this, like what will happen to the rest of the programming languages.)”
“So once people try to compete…the only way to create competitive products is to either rebuild your own framework (which is likely to be extremely time consuming and impractical) or…Use Google Toolkit and Google API and Google Code….It doesn’t matter if it’s open-sourced, if you have to use Google Toolkit to make anything decent, that’s “Google is here to define what can be done” for you.”
Google! The ONLY thing the web is capable of.
Standards, standards, standards…
–edit: and of course I’ve left the obvious out. The search engine itself has, if not authority over html/css/etc structure, at least a very strong voice in shaping coding, based on what the engine looks for in web pages. Combine that with what was spoken of above, and what Lanier speaks of often, one begins to see the strength of the company. Not to say it’s not perched waiting for a fall or anything.
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